In the recent blog post “New Apple Ads Ignore Price Wars, Focus on Business” at PC World, some oblivious writer (obviously hampered by a deadline) writes:
What’s the value of purchasing a laptop on the cheap only to see it run the maintenance gambit due to a Conficker attack? Despite the recent outbreak of a Trojan horse turning Macs into zombies through a vulnerability in iWork ’09, Apple computers are more reliable machines. [Emphasis added]
Uh, what vulnerability in iWork ’09? Do you know what a trojan is? Do you know trojans rely on social engineering (tricking users) and not software vulnerabilities? Did you know that the iWork trojan was specifically attached to pirated copies of iWork only?
No, you didn’t. You don’t really know a whole lot at all. But it sounds good, so just include it in your blog post.
Oh, tech journalism. I’ll bring a wreath to your grave site. Rest in peace.