{"id":292,"date":"2008-06-20T05:43:08","date_gmt":"2008-06-20T05:43:08","guid":{"rendered":"http:\/\/ubuntucat.wordpress.com\/?p=293"},"modified":"2008-06-20T05:43:08","modified_gmt":"2008-06-20T05:43:08","slug":"firefox-3-download-day-good-publicity-stunt","status":"publish","type":"post","link":"https:\/\/www.psychocats.net\/ubuntucat\/firefox-3-download-day-good-publicity-stunt\/","title":{"rendered":"Firefox 3 Download Day: Good Publicity Stunt"},"content":{"rendered":"<p>Unless you keep up with tech news, you may have missed it, but this past Tuesday was &#8220;download day,&#8221; in which Mozilla was hoping to set a world record for downloads by encouraging its users to download Firefox 3 on its release day. <\/p>\n<p> I don&#8217;t think there was actually a previously held world record, and I&#8217;m not sure how meaningful the 8 million number means. It doesn&#8217;t mean there are 8 million users, only 8 million downloads. I myself, did three downloads that day. There was someone on the Ubuntu Forums who did seven downloads. There may have even been people writing scripts to download Firefox. Who knows? <\/p>\n<p> But let&#8217;s just say there were 8 million unique downloaders. So what? According to <a href=\"http:\/\/www.internetworldstats.com\/stats.htm\">Internet World Stats<\/a>, only a little more than 1\/5 of the world population has internet access. That means only 0.6% of internet users downloaded Firefox on download day. If we were to assume that the entire world had internet access, that&#8217;d drop the percentage down to 0.1% of users who downloaded that day. <\/p>\n<p> Those numbers aren&#8217;t very encouraging. Actually, they aren&#8217;t discouraging either. They&#8217;re pretty much meaningless, as we know the Firefox web browser marketshare is anywhere between 10% and 50%, depending on the country. <\/p>\n<p> All it means is that most Firefox users had no clue there was a download day. They just went about their daily lives actually <i>using<\/i> Firefox instead of <i>re-downloading<\/i> it. Still, it was a good publicity stunt&#8230; at least for those who do read the tech news. It made the front page of the technology section of Google News practically every day this week. I don&#8217;t think any download record will ever mean anything, but you&#8217;ve got to hand it to those Mozilla folks for getting some good hype.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unless you keep up with tech news, you may have missed it, but this past Tuesday was &#8220;download day,&#8221; in which Mozilla was hoping to set a world record for downloads by encouraging its users to download Firefox 3 on its release day. I don&#8217;t think there was actually a previously held world record, and&hellip; <a class=\"more-link\" href=\"https:\/\/www.psychocats.net\/ubuntucat\/firefox-3-download-day-good-publicity-stunt\/\">Continue reading <span class=\"screen-reader-text\">Firefox 3 Download Day: Good Publicity Stunt<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7,12,21,23,24],"tags":[117,134],"class_list":["post-292","post","type-post","status-publish","format-standard","hentry","category-apple-and-mac-os-x","category-computers","category-linux","category-ubuntu","category-web-browsers","category-windows","tag-download-day","tag-firefox","entry"],"_links":{"self":[{"href":"https:\/\/www.psychocats.net\/ubuntucat\/wp-json\/wp\/v2\/posts\/292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.psychocats.net\/ubuntucat\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.psychocats.net\/ubuntucat\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.psychocats.net\/ubuntucat\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.psychocats.net\/ubuntucat\/wp-json\/wp\/v2\/comments?post=292"}],"version-history":[{"count":2,"href":"https:\/\/www.psychocats.net\/ubuntucat\/wp-json\/wp\/v2\/posts\/292\/revisions"}],"predecessor-version":[{"id":298,"href":"https:\/\/www.psychocats.net\/ubuntucat\/wp-json\/wp\/v2\/posts\/292\/revisions\/298"}],"wp:attachment":[{"href":"https:\/\/www.psychocats.net\/ubuntucat\/wp-json\/wp\/v2\/media?parent=292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.psychocats.net\/ubuntucat\/wp-json\/wp\/v2\/categories?post=292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.psychocats.net\/ubuntucat\/wp-json\/wp\/v2\/tags?post=292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}