While critics and advocates of so-called “desktop Linux” waste their time imagining a world in which some consumer-targeted Linux distro manages to fix all its bugs and then self-proclaimed computer illiterates everywhere download and burn .iso files and then set their BIOSes to boot from CD and install and configure Linux themselves, Google moves forward with Linux doing what Apple has always done: market! Strengths? Highlight those. Perceived weaknesses? Market those as strengths. Actual weaknesses? What actual weaknesses? <\/p>\n
Seriously, instead of saying “Anything Windows can do, Linux can do” (some BS statement I’ve seen repeated on numerous Linux forums over the years) or “Linux will be a Windows replacement when it can do X” (another popular BS statement), just be honest about what Linux can do well and then play that up. For years, Linux distros had “app stores” called package managers. Because they didn’t have savvy marketing departments, somehow those package managers became a deficiency (“if only I could double-click a setup.exe as I did in Windows”) instead of a strength (get all your software in one place automatically updated and easily searchable). Apple knew how to take that concept and make it sexy. Voila! The App Store. Google followed up with the Android Market. <\/p>\n
Likewise, for years, Linux distros have offered relatively safe computing for web, email, word processing, light photo editing, and music organization. Did that get played up as a strength? No. Linux advocates and critics instead decided to focus on what Linux didn’t offer (mainly Windows-only applications and drivers for some third-party hardware peripherals). What does Google do? Remind people (YouTube watchers, anyway) that they use “the internet” (web browser, really) for 90% of their computing anyway. Why not focus on the web browser instead of niche applications (the features in Photoshop that only professionals use, since the rest are in GIMP; high-end commercial video games, since people who use their computers 90% of the time on the web will either not play video games or play them on a console; iTunes, because you’re going to buy an Android phone and not an iPhone anyway, target audience of this YouTube video)? Why not play up the strengths of Linux? <\/p>\n
Linux fanatics and haters, I give you… proper marketing: